HH Ferries Group increased its share of car traffic in Q1 2018

Scandlines Helsingborg-Helsingör continued the positive development and made progress in Q1 2018 in terms of transferred cars, ensuring the route an increased share of car traffic on Öresund. The expansion of ferry Hamlet’s timetable from 1 December 2017 entailed greater capacity, which was almost fully utilized in Q1 already.

”Our many initiatives combining precision with good service experiences on Helsingborg-Helsingör have been well-received by our customers. During the first quarter of the year, the increased attention has contributed to ensuring progress in the number of cars on the route for the first time in a long while. And the progress does not relate to the number of transported cars alone – it also means that Scandlines Helsingborg-Helsingör has won market shares in the competition for car traffic on Öresund in Q1, which is very satisfactory,” said Johan Röstin, CEO of HH Ferries AB.

HH Ferries Group has launched several initiatives to strengthen and improve the offering to its customers. In addition to increasing capacity on the route, a continued strengthening of the AutoBizz Smart solution has contributed to improving the perception of the route as a floating bridge between the two Nordic countries. Most recently, a new and ambitious eating and meeting place – LAT56° Bistrobar – was launched at the ferry Hamlet with great success.

“We hit the right note with LAT56° Bistrobar on Hamlet. The restaurant with Öresund’s best view has been really well received by many private customers – both Danish and Swedish. The restaurant infuses new life and attracts new and more customers. That proves that we can be an integrated part of the region’s life by being a safe traffic connection and when family and friends are looking to share great experiences together,” said Johan Röstin.

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